✦ Build · Web Projects
Not websites. Web systems that grow your business
From corporate sites to e-commerce systems, we design and engineer web projects that load fast, build trust and are structured for search visibility and tracking from day one.
✦The challenge
Most websites look fine and still don’t work
A website can win a design award and still lose customers. Pages take four seconds to load on a mobile connection, the Arabic version is a mirrored afterthought, the contact form sends emails to an inbox nobody checks, and search engines can’t tell which page answers which question.
Rebuilding every two years doesn’t fix that. The problem is usually that design, engineering, content and search were handled by different people who never sat in the same room.
✦Our approach
Design and engineering decided together
We start from what the site must achieve: which customers, which questions, which actions. Page structure and internal links are planned with search visibility in mind before a single screen is designed.
Design and code happen in the same cycle. That means realistic content in every layout, right-to-left layouts designed properly rather than flipped, performance budgets set up front, and accessibility checked as we go, not at the end.
Every enquiry path ends somewhere useful. Buttons open a pre-filled WhatsApp conversation or route into your CRM, and every step is tracked.
✦Capabilities
What Web Projects includes
Information architecture
Page hierarchy, URL structure and internal linking planned around how customers search.
UI and visual design
A distinctive design system with components your team can reuse without breaking the look.
Multilingual and RTL
English, Arabic and Turkish versions with correct hreflang, right-to-left layouts and localised content.
Performance engineering
Core Web Vitals targets, optimised images and fonts, and minimal JavaScript.
Accessibility
Semantic HTML, keyboard navigation, contrast and screen-reader testing against WCAG 2.2 AA.
CMS and handover
An editing experience your team can use, with documentation and training.
Store architecture
Category structure, filters and search designed for how your customers browse.
Local payments
Card, wallet and instalment options such as Apple Pay, Google Pay, PayPal and Klarna, or mada and Tabby in the Gulf.
Checkout optimisation
Short, mobile-first checkout with clear delivery costs and guest purchase.
✦Process
How the work runs
Discovery
Goals, audiences, competitors, content inventory and technical requirements.
Structure and design
Sitemap, wireframes, then high-fidelity designs for key templates on mobile and desktop.
Development
Build, content entry, integrations and testing on a private preview link.
Launch and care
Redirects, analytics, Search Console setup, launch checks and a support period.
Deliverables
- Sitemap and wireframes
- Design system and page templates
- Responsive, accessible website
- Technical SEO setup: metadata, schema, sitemap, hreflang
- Analytics and conversion tracking
- WhatsApp and form lead routing
- Editor training and documentation
- Store design and templates
- Configured payments, shipping and taxes
Technology
- Static
- Next.js
- React
- Laravel
- Headless CMS
- Cloud hosting
- Custom
- Shopify
- Headless commerce
- Payment gateway APIs
We recommend tools after looking at your team, budget and existing systems, not the other way round.
Web Projects: questions we hear often
How long does a website take?
A focused marketing site usually takes 4–8 weeks from approved scope to launch. Multilingual sites and complex integrations take longer; your proposal includes a dated timeline.
Can you redesign our existing site without losing search rankings?
Yes. We map every existing URL, keep or redirect it, preserve content that already ranks and monitor Search Console closely after launch.
Will we be able to edit the site ourselves?
Yes. We choose the CMS around your team, train your editors and document how to add pages without breaking the design.
Do you build multilingual websites?
Yes. In English, Turkish and any other languages you need, with a correct hreflang setup, typography suited to each language, and content that is localised rather than translated word for word.
Which platform should we use?
It depends on catalogue size, integrations and who will run the store. We recommend Shopify for speed to market and easy day-to-day management, and custom or headless builds when flexibility, integrations or performance demand it.
Can you connect our store to our ERP or accounting system?
Usually, yes, through the systems’ APIs. We scope integrations carefully because they are where most e-commerce delays come from.
Related services
One-of-a-kind solutions, with Nextweb.
Tell us about your project and we’ll design the system around it.