✦ Grow · Google Ads
Google Ads management built on accurate tracking
Search, Shopping and Performance Max campaigns structured around profitable intent and measured against real leads and sales, not clicks.
✦The challenge
Most wasted ad spend starts with bad data
If conversion tracking counts page views as leads, or misses WhatsApp enquiries entirely, automated bidding optimises for the wrong thing. Budgets flow to cheap clicks that never become customers.
Add broad keywords, generic ad copy and landing pages that don’t match the search, and it is easy to spend heavily while learning nothing.
✦Our approach
Measure right, then scale what works
Before optimising anything we fix measurement: form submissions, WhatsApp clicks, calls and purchases tracked properly in GA4 and Google Ads, with offline conversions from your CRM where possible.
Campaigns are structured around intent and margin. Landing pages match the promise of the ad, and we work with our conversion team when the page is the bottleneck.
You own the ad account, you pay Google directly, and you see the same reports we do.
✦Capabilities
What Google Ads includes
Account structure
Campaigns organised by intent, market, language and margin.
Conversion tracking
Leads, WhatsApp clicks, calls and purchases tracked accurately.
Search campaigns
Keyword strategy, negative lists and ad copy testing.
Shopping and Performance Max
Feed quality, asset groups and product-level analysis.
Landing page alignment
Pages that match the ad and convert on mobile.
Reporting
Cost per lead and return on ad spend by campaign and market.
✦Process
How the work runs
Audit or setup
Account review, tracking checks and competitive research.
Launch
Restructured or new campaigns with clear tests.
Optimise
Weekly optimisation of bids, queries, ads and budgets.
Report
Monthly reporting and planning for the next period.
Deliverables
- Account and tracking audit
- Campaign structure and launch
- Conversion tracking setup
- Ad copy and asset testing
- Negative keyword management
- Monthly performance report
Technology
- Google Ads
- Google Merchant Center
- GA4
- Google Tag Manager
- Enhanced conversions
- Offline conversion imports
We recommend tools after looking at your team, budget and existing systems, not the other way round.
Google Ads: questions we hear often
Is ad spend included in the fee?
No. Our management fee covers our work; ad spend is paid directly to Google from your account.
How much should we spend on ads?
It depends on market competition and your goals. We recommend a test budget based on expected cost per click and the number of conversions needed to learn.
Do you run ads in Arabic?
Yes. We write Arabic ads natively and structure campaigns by language and country.
Is there a minimum contract?
We recommend at least three months to collect enough data, and we explain notice terms in the proposal.
Related services
Let’s build something that moves your business forward.
Tell us what you’re building, where you want to go, and what you need next. You’ll talk directly with the team that does the work.