✦ Scale · Analytics & Tracking
Analytics and tracking you can make decisions with
We design and implement measurement that follows a customer from first visit to closed deal, across GA4, ad platforms, WhatsApp, calls and your CRM.
✦The challenge
Dashboards full of numbers nobody trusts
Tracking is usually added in pieces: a tag here, a pixel there, a plugin during the last redesign. Events are named inconsistently, WhatsApp and phone leads aren’t counted, and the numbers in GA4, Google Ads and the CRM never agree.
The result is that decisions about budgets and priorities are made on instinct, even though the business is paying for plenty of data.
✦Our approach
A measurement plan before a single tag
We start with the questions you need answered, then write a measurement plan: which events, which parameters, which conversions and where each one is reported.
Implementation is clean and documented, using Google Tag Manager, server-side options where they help, and consent settings appropriate to your markets.
Data is connected end to end: website, ads, WhatsApp clicks, calls and CRM outcomes, so reports show which activity produces revenue.
✦Capabilities
What Analytics & Tracking includes
Measurement planning
Business questions translated into events and KPIs.
GA4 implementation
Events, conversions, e-commerce and audiences configured correctly.
Tag management
Clean, documented Google Tag Manager containers.
Ad conversions
Google Ads, Meta and other platforms fed accurate conversions.
Lead tracking
WhatsApp clicks, calls and forms tracked to source.
Dashboards
Reports that answer your questions in one place.
✦Process
How the work runs
Audit
What is tracked today and where it breaks.
Plan
Measurement plan and naming conventions.
Implement
Tags, events, conversions and consent settings.
Report
Dashboards, documentation and training.
Deliverables
- Tracking audit
- Measurement plan
- GA4 and GTM implementation
- Ad platform conversion setup
- Consent configuration
- Reporting dashboards
- Documentation
Technology
- Google Analytics 4
- Google Tag Manager
- Server-side tagging
- Looker Studio
- Meta Conversions API
- Search Console
- CRM APIs
We recommend tools after looking at your team, budget and existing systems, not the other way round.
Analytics & Tracking: questions we hear often
Our numbers don’t match across platforms. Is that normal?
Some difference is normal because platforms count differently. Large gaps usually mean tracking problems, which we can find and fix.
Do you handle cookie consent?
We configure analytics to respect consent choices and advise on what is typically required in your markets. Your legal team should confirm final requirements.
Can you track WhatsApp enquiries?
Yes. We track WhatsApp clicks as events and, with CRM integration, connect conversations to outcomes where possible.
How is analytics work priced?
By scope, often as a fixed-price audit and implementation followed by optional monthly support.
Related services
Let’s build something that moves your business forward.
Tell us what you’re building, where you want to go, and what you need next. You’ll talk directly with the team that does the work.