✦ Grow · Performance Marketing
Performance marketing measured in revenue
Planning, running and measuring paid acquisition across channels, so budget moves to what produces customers, not what produces the best-looking dashboard.
✦The challenge
Every channel claims the same sale
Google says it drove the conversion. Meta says it did too. The CRM shows half as many customers as the ad platforms combined. Without a shared view, budgets follow whichever report looks best.
Meanwhile landing pages, offers and follow-up speed, which often matter more than bids, are left to someone else.
✦Our approach
One plan, one source of truth
We set a channel plan around your goals and margins, then build a single reporting view that reconciles ad platforms with analytics and CRM data.
Channels are run by the same team: Google Ads for demand capture, Meta Ads for demand creation, and other platforms where your audience is.
We improve the whole path: offers, landing pages through CRO, and speed of follow-up, because that is often where the cheapest gains are.
✦Capabilities
What Performance Marketing includes
Channel planning
Budget split by goal, market and stage of the funnel.
Attribution
A practical, reconciled view of which channels drive revenue.
Campaign management
Google, Meta and other platforms run as one programme.
Landing pages
Fast, focused pages built and tested for campaigns.
Lead quality
Feedback loops from CRM outcomes into campaigns.
Forecasting
Scenario planning for budgets and expected outcomes.
✦Process
How the work runs
Plan
Goals, margins, channel mix and measurement plan.
Build
Tracking, campaigns and landing pages.
Run
Weekly optimisation and creative refresh.
Review
Monthly revenue-based reporting and reallocation.
Deliverables
- Channel and budget plan
- Measurement and attribution setup
- Cross-channel campaigns
- Landing pages
- Unified performance dashboard
- Monthly review and forecast
Technology
- Google Ads
- Meta Ads
- TikTok Ads
- Snapchat Ads
- GA4
- Looker Studio
- CRM integrations
We recommend tools after looking at your team, budget and existing systems, not the other way round.
Performance Marketing: questions we hear often
Which channels do you manage?
Mainly Google and Meta, plus TikTok, Snapchat or LinkedIn where your audience and goals justify it. In Saudi Arabia, Snapchat and TikTok are often worth testing.
How do you handle attribution?
We use a practical approach: platform data, GA4 and CRM outcomes reconciled into one view, with clear notes on what each source can and cannot tell us.
How is it priced?
As a monthly management fee per channel plus ad spend, scoped in a written proposal.
Do you build landing pages?
Yes, and we test them, because landing page improvements often lower cost per lead more than bid changes.
Related services
Let’s build something that moves your business forward.
Tell us what you’re building, where you want to go, and what you need next. You’ll talk directly with the team that does the work.